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LG OLED TV - 77 INCH
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LG OLED TV - 77 inch
The next generation of LG AI TV with alpha 8 AI Processor 4K.
Incredibly defined visuals with Infinite Contrast
4 years of upgrades guaranteed over 5 years with webOS Re:New Program
Dolby Atmos® for immersive sound and incredibly lifelike graphics of Dolby Vision®
Smooth and stutter-free gaming with VRR, G-sync, and Freesync
NOW AVAILABLE WITH RENTAL PLAN
OLED77B4PSA
LG OLED B4 77-inch
What makes LG OLED stand apart?
Alpha 8 AI Processor 4K
Slimline Design
Upgradable webOS
The World’s No.1
11 Years of LG OLED. Still on top.
*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.
The World’s No.1
A masterpiece perfected by
time-honed expertise
The world-leading OLED’s uniquely tailored alpha chipset elevates the viewing experience to new heights.
*Screen image simulated.
alpha 8 AI Processor 4K
Definitive intelligence
at its core
The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.
*Screen image simulated.
Intelligence that refines the OLED experience
AI Customization
AI Picture Pro
AI Sound Pro
AI Customization
Syncs with how you watch
Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
AI Acoustic Tuning
The optimal audio fits your space
The sound system detects the layout of your room and where you’re sitting to create a dome of sound around you, perfectly tuned to your room’s unique acoustics.
AI Super Upscaling
AI fine-tunes the resolution
After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.
*Screen images simulated.
Infinite Contrast
Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.
AI Sound Pro
Hear every detail of the soundscape
Lifelike audio soars
through your space
Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system
Impactful sound
resonates
Sound suits whatever
you watch
Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.
webOS Re:New Program
The fresh feels lasts longer
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
**Updates and the schedule to some features, applications, and services may vary by model and region.
***Upgrades available for 2023 include UHD and above models.
webOS 24
Make your TV experience yours
*Supported menus and apps may vary by country and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Applied to OLED/QNED/NanoCell/UHD model manufactured in the year of 2023 and after.
****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country.
*****Screen images simulated.
Slimline Design
Clean lines create a slick impression
100% Color Fidelity & Volume
Scenes shine with lifelike colors
Dolby Vision® & Filmmaker Mode™
Authentic movie scenes
burst into life
to preserve the director’s intention, optimizing the picture quality while ensuring no distortion or over-processing.
*Screen images simulated.
**Filmmaker Mode™ is a trademark of UHD Alliance, Inc.
Dolby Atmos®
Enticing soundscapes
surround you
Filmmaker Mode preserves the director’s cut for a more authentic way to enjoy film.
*Screen images simulated.
**Filmmaker Mode™ is a trademark of UHD Alliance, Inc.
Ultimate Gaming
Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.
Where fast action never stutters
Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.
Controls right where you need them
Use Game Optimizer and Game Dashboard without pausing your game.
*Game Dashboard is activated only when both “Game Optimizer” and “Game Dashboard” is on.
**Screen images simulated.
*GeForce NOW subscription may be required.
**Boosteroid is not available in Singapore.
Access to all your favorite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.
Sustainability
Discover LG OLED AI's vision for tomorrow
*All 2024 LG OLED models feature eco-friendly packing.
**All G4, C4, and B4 models are certified “Environmentally Evaluated”.
Specification
LG OLED B4 77-inch Dolby Vision & HDR10 4K UHD Smart TV
Key Specs
Model
- OLED77B4PSA
Display Type
- 4K OLED
Refresh Rate
- 120Hz Native
Wide Color Gamut
- OLED Color
Picture Processor
- Alpha-8 AI Processor 4K
HDR (High Dynamic Range)
- Dolby Vision / HDR10 / HLG
G-Sync Compatible (Nvidia)
- Yes
FreeSync Compatible (AMD)
- Yes
Dolby Atmos
- Yes
Just Rent Up, LG Has It All!
PRICING
OLED77B4PSA
LG OLED B4 77-inch
RENT-TO-OWN
LG OLED B4 (77-inch)
- LG OLED B4 77-inch Dolby Vision & HDR10 4K UHD Smart TV
- 5 YEARS CONTRACT
- 5 YEARS WARRANTY